Veenu Sandhu, Anushka Bhardwaj

Stories by Veenu Sandhu, Anushka Bhardwaj

Why Ratan Tata Really Fell Out With Cyrus Mistry

Why Ratan Tata Really Fell Out With Cyrus Mistry

Rediff.com   26 Oct 2024

Ratan Tata: A Life, the much awaited biography, reveals that after a year of 'parallel running', Tata began having second thoughts about Cyrus Mistry's 'suitability'. 'Mistry targeted Ratan, the man who had elevated him from virtual oblivion into the mainstream of the Tatas...'

Jobs, Agnipath Scheme, Farmer, Wrestler Protests

Jobs, Agnipath Scheme, Farmer, Wrestler Protests

Rediff.com   4 Oct 2024

'Till a few years ago, girls wouldn't take an autorickshaw alone. Now, things have improved.'

'She Was Surely Among The Toppers'

'She Was Surely Among The Toppers'

Rediff.com   30 Sep 2024

'Though a foreigner on campus, she carried herself with confidence.'

The Intern's Dilemma

The Intern's Dilemma

Rediff.com   12 Sep 2024

'When it is unpaid, sometimes, they don't take you seriously.' 'Work is not reviewed, and there is no effort in making interns learn.'

Paralympians Soar, But Await India Inc's Leap Of Faith

Paralympians Soar, But Await India Inc's Leap Of Faith

Rediff.com   10 Sep 2024

'Historically, there hasn't been much representation around para-athletes from a brand perspective.' 'With their best medal tally in Paris, it has triggered considerable organic interest.'

'Brand' Welcome Awaits Olympic Stars

'Brand' Welcome Awaits Olympic Stars

Rediff.com   12 Aug 2024

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.' 'Expect at least one biopic.'

Why Brands Are Chasing Olympic Medalists

Why Brands Are Chasing Olympic Medalists

Rediff.com   3 Aug 2024

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.'

Why Brands Are Slurping Over Ro-Ko

Why Brands Are Slurping Over Ro-Ko

Rediff.com   15 Jul 2024

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.'

Vendors Get Busy For Result D-Day

Vendors Get Busy For Result D-Day

Rediff.com   3 Jun 2024

From florists in Ghazipur's phool mandi to sweet shop owners in Old Delhi's Chandni Chowk, the preparations, if not the sales, have already begun.

Delhi Gets Ready To House New MPs

Delhi Gets Ready To House New MPs

Rediff.com   27 May 2024

'We don't have a say which MP stays where. We prepare everything and allot according to the list we get from Parliament.'

Digvijaya Singh Eyes Old Turf Again

Digvijaya Singh Eyes Old Turf Again

Rediff.com   7 May 2024

'This is my last election; hence, I need people's support and blessing to achieve and ensure victory.'

Why Election 2024 Is So Subdued...

Why Election 2024 Is So Subdued...

Rediff.com   22 Apr 2024

'It's dull because this time the election is spread over such a long period.'

Political Memes Are No Laughing Matter

Political Memes Are No Laughing Matter

Rediff.com   12 Apr 2024

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'

Low Demand For Parties Merchandise

Low Demand For Parties Merchandise

Rediff.com   8 Apr 2024

'Merchandise plays a key role in creating buzz about a specific party.'

GenAI Debuts In Lok Sabha Polls

GenAI Debuts In Lok Sabha Polls

Rediff.com   30 Mar 2024

'This Lok Sabha election is more of a trial for GenAI content.'

How Byju's Staff Struggle With Layoffs

How Byju's Staff Struggle With Layoffs

Rediff.com   4 Mar 2024

'Due to the fear caused by the Byju's crisis, several employees have chosen to take up entry-level jobs in firms other than edtech.'

Ayodhya Is Getting Ready For The Big Day

Ayodhya Is Getting Ready For The Big Day

Rediff.com   26 Dec 2023

With the spate of businesses turning their attention to Ayodhya, land rates have shot up, in some pockets by as much as 10 times. Whether one walks into a hotel lobby or sits down for a meal, land deals are being discussed at every other table -- one on one or among groups.

Pragati Maidan: A Walk In Time

Pragati Maidan: A Walk In Time

Rediff.com   12 Aug 2023

'A microcosm of India, inclusive and welcoming'. For years, Pragati Maidan was the centre of Delhi's social life.

What's Greenwashing?

What's Greenwashing?

Rediff.com   21 Apr 2023

Greenwashing is making misleading or false environment-friendly claims about a product. Consumers in India currently do not have any way of telling whether a claim is authentic or greenwashing. And one never hears of action against any company for making false claims of being environment-friendly.

A Chor-Police Potboiler

A Chor-Police Potboiler

Rediff.com   7 Mar 2023

The Hyderabad Heist is a blow-by-blow account of an audacious theft committed in 2018, and a recounting of how the Hyderabad Police combined technology and human intelligence to crack the case.